This is just the hard part

Keep Fucking Going

There are going to be seasons where nothing feels like it’s working.
Where you’re exhausted, uncertain, and questioning everything.
Where your ego is getting hit and the path feels unclear.

You don’t stop there.
You keep fucking going.

This Morning

This morning, I’m out walking the dogs.

Sun’s coming up over the lake. It’s one of those East Texas spring mornings where everything just looks… right. The wildflowers are blooming. The jasmine’s in the air, and every now and then you catch a whiff of it walking through the neighborhood.

It’s quiet. It’s calm.

And it’s one of those moments that reminds you—no matter how heavy things feel—there’s still a lot of beauty here.

Same way it is with my son.
Some moments are really hard… and somehow still the best thing in my life.

Life Updates

I have never been more tired in my life than I am right now.

The last few nights, our son hasn’t been sleeping well. It’s kept Kallie and I up a lot, and I’m just running on fumes. Then you stack that on top of everything else—trying to keep up with the house, the yard, the garden, work—it’s been a lot.

I looked at Kallie yesterday and told her, “I get it now.”

She said, “Get what?”

I said, “What people mean when they say you don’t know what busy is until you have a kid.”

Because you don’t. Not until you’re in it.

And yeah, it’s exhausting. It can be frustrating when you’re not sleeping and he’s crying and nothing seems to settle him.

But then he smiles.
Or gives you that little smirk.
Or lets out a tiny laugh.

And in that moment, everything feels perfect.

We wouldn’t change a thing.

The Grind

Yesterday morning, I went out for a run.

I was exhausted. Felt like a zombie. No warm-up. Just hit start and went.

I set out to run for 22 and a half minutes.

At one point, I went to play a message from a friend—something I usually do on walks or runs—and I stopped myself.

I just thought, no.

I need these 22 and a half minutes.

No music. No podcasts. No messages. No consuming.

Just the sound of my feet on the pavement, my breath, my thoughts… the birds, the bugs… just being there.

Because if I’m being honest—things have felt heavy lately.

Sales haven’t been closing.
Content income has dropped hard. What was $3,000+ a month for a few months is now a fraction of that.

And my sales role with GoBundance Emerge—the one thing that’s been steady for the last three years—is coming to an end soon.

So yeah… it’s felt like a grind. In every area. Even workouts.

But here’s what hit me on that run—

The route I take? The first half is all uphill. Just a steady, grinding incline the entire way out.

But once you hit that turnaround point… it’s all downhill coming back.

And for most of us—that’s how it works.

You don’t get the downhill without earning it on the uphill grind.
You don’t get the flow without going through the hard.

Nothing changed on that run… except I kept going.

The Reality Check

I’ve known for a while now that I’ve outgrown my role with Emerge.

And that I need something to bridge the gap financially—
between where I am now and turning content into a full-blown business.

Because that’s the gap.

I can create content. I can get views. I can build an audience.

But I don’t fully know how to turn that into a business yet.

And part of that next level?
Is having the money to get the right help. The right guidance.

But I’ve been resisting the bridge.

Not because it’s wrong—
but because my ego didn’t like it.

There’s still a part of me tied to who I used to be.
26, management at a big company, climbing fast.

I thought I’d be further along as an entrepreneur by now.

And yeah—I’ll say it straight—

There are moments where I feel too fucking smart and too disciplined to be here.

But that’s the lie.

Because this is where I am.

And more importantly… this is the path I’m on.

Nearly 300,000 people are following me across platforms.

That doesn’t happen by accident.

God put this in front of me.

I’d be fucking crazy to walk away from it now just because it’s hard.

Why It Matters

My wife sent me a video yesterday while I was at jiu-jitsu.

Just her playing with our son—him giggling, laughing… and you could see it in her face. Just how fucking happy she was in that moment.

And it hit me.

She’s running on no sleep. Showing up at work. Leading. Holding everything down. Still finding moments to love on him in between all of it.

And I thought to myself—

I don’t want her to have to do that.

I want her to be able to just be a mom. Fully.

Because this time? It’s already moving fast.

He rolled over for the first time yesterday.

And it’s like… shit. It’s already happening.

That’s my why.

Not money. Not status.

Freedom for my family.
Freedom for her.
Freedom to just fucking be.

Keep Going

I went to bed last night knowing things aren’t fully figured out.

Still uncertain. Still pressure. Still a lot of unknowns.
Still a full day ahead of me today, including a brutal workout.

And the only thought I had was—

I’m going to get up, I’m going to get it done, and I’m going to keep fucking going.

I might get some things wrong.
It might take longer than I want.
I might have to take steps that hit my ego.

But I’m not quitting.

Because the only way this works…
is if I don’t stop.

So if you’re in a season right now where everything feels heavy—
where you’re tired, unsure, grinding uphill…

Good.

You’re on the path.

Just don’t turn around before you hit the top.

— Kyle

Song of the Week

HOPE — NF

There’s a line in that song where he talks about what success actually means to him.

And that’s what this is really about.

Not money. Not status. Not proving something to other people.

It’s about becoming the man you know you’re supposed to be.

And the only way to get there?

You dig deep.
You keep going.
You don’t quit when it gets hard.

Because this is the example I’m setting now.

For my son.
For my family.

What it looks like to chase what you were put here to do.
To walk that path.
To honor what God put in front of you.

And to keep working at it… no matter what.