Loud. Honest. Unapologetic.

What You’re Getting This Week

This week, I want to talk about content — the kind of shit I’m putting out, why I’m putting it out, and what I actually hope it does for the men who see it.

Because I didn’t expect the thing that blew up to be the thing that did.

It wasn’t fitness. It wasn’t mindset. It wasn’t business. It was a hard line about hypocrisy — calling out men who scream about one issue while ignoring another that doesn’t serve their narrative.

It struck a nerve. 600 followers to over 17,000 in a week. Wild.

And this didn’t make me question my direction — it confirmed it.
The men I wanted to reach? They’re part of the audience I was born to serve.
It’s not either/or. It never was.

This didn’t come from throwing shit at the wall. It came from getting real. From speaking plainly. From being myself — without filters.

We’ll get into that. But first — life lately.

Life Lately

Thanksgiving week hit different this year.

We spent it with Kallie’s extended family — and I mean extended. Her grandma was one of 12. So yeah… the house was full. Cousins, great aunts, uncles, and a whole lot of people whose names I still don’t know. But it was beautiful. Loud. Alive. Human.

They even threw us a surprise baby shower — completely unexpected. Cleared out the rest of our registry. I was floored. That kind of generosity doesn’t just fill a room — it lands in your chest.

And look, we’ve felt that kind of love before too. This baby is already so loved. So supported. That’s not lost on me. This moment just added to it in a big way.

On the business side — November was my most profitable month since leaving my job in March of 2023. Most of that came from Emerge and my coaching clients. Perfect timing, with a baby on the way and the new year coming in hot.

Landstream Capital is still in the red. We haven’t landed a sale yet. But I couldn’t be more grateful to have a strong business partner in it with me. We’re locked in, chipping away. We’re not under any illusions — this won’t happen overnight. But with the right advisors around us and clear intentionality in how we’re building, we know the path. We know how to get to break-even. And then to profit.

Bottom line — I can feel the ground shifting. Personally. Professionally. Spiritually.
And I’m not bracing for it — I’m stepping into it.

Let’s Talk About the Content

From the outside, this might look like it happened overnight.

One reel. 618 followers to 17,000 in a week.

But if you’ve been around, you know that’s not the truth.

I’ve been doing this since 2022. Thousands of posts. Thousands of hours. Sitting with my thoughts. Wrestling with the words. Trying to land messages that mattered.

It wasn’t overnight. It was a slow burn.
And then one spark finally caught.

The Reel That Lit the Match

“Three types of men I can’t fucking stand.”

That was the line.

Sharp. Unfiltered. Honest.
And yeah — part of it was just fun.
But also… strategy. I didn’t post it for vanity. But let’s be real — we live in an attention economy. Everything you post is asking for attention. And if you grab it, even if it’s not directly about your business, it still builds your business.

More eyeballs = more impact.
More impact = more reach for the real stuff.

This is something I’ve learned from men ahead of me. Men who’ve made it work.
It’s not theory. It’s application.

And no — I didn’t think it would hit almost 650,000 views.
But it did. And it brought the right men in my door.

And Then Came the Pushback

Not DMs. Just questions.

From people I know.
From people watching.
From people hating in the comments.

“You say you’re a fitness and mindset coach… but you’re posting about politics?”
“Isn’t this just divisive?”
“This isn’t helping men — it’s just stirring the pot.”

Let me be clear: I’m not defending myself.
I don’t need to.
But I’ll clarify, because some people need help connecting the dots.

What I Actually Do

Yes — I’m a fitness and mindset coach.
I work with my guys in Forged and my one-on-one clients every week. We’re doing real work — and it’s helping. Not just them — me too. That hasn’t changed.

But I also know this: you don’t get to make real impact unless people can find you.

I didn’t post that reel to go viral. I posted it because it was real. And it brought the right men in the door.

I’ve said before I was okay with this taking time — and I meant it.
But it turns out, the more honest I got… the faster it started to move.

What I Actually Said

In the reel, I called out men who:

• Were outraged about ICE raids

• But didn’t care when cops were arresting people for being outside alone — or just trying to run their business — during COVID

And men who:

• Went to “No Kings” rallies

• But didn’t bat an eye when millions of small-business owners lost everything during lockdowns

It was about hypocrisy.
Not politics.
Not sides.

Just plain contradiction.

Where I Stand

Here’s where I’m at:

I believe illegal immigration is a massive issue in this country. It’s gone unchecked for way too long. And yeah, it sucks that it's gotten to this point — that even legal citizens are now getting caught up and victimized.

I don’t know the solution. I really don’t. But I do know this: something should’ve been done a long fucking time ago.

We share a border with some of the most violent cartels on the planet. And this has nothing to do with race. It never did.
It’s not racist to want secure borders. It wouldn’t matter if it was our northern border getting flooded — people would still be pissed.

This isn’t about left vs. right.
It’s about calling out bullshit where I see it.

This Is Bigger Than Content

This is why I left corporate.

Back then, I couldn’t say any of this.
I’d have been fired just for thinking out loud.

Now? I get to be fully myself.
No filters. No fake persona. No “toning it down.”

That’s what’s attracting the right men.
Men who want truth — even when it’s messy.
Men who want honesty.
Men who want someone who talks like them, lives like them, and is just a few steps ahead.

Guys in Forged. Former military. Blue-collar entrepreneurs. No-bullshit. They get it. They swear like I swear. They think like I think. They’re not offended by the sharp edges — they’re drawn to them.

Because they know I’m not performing. I’m being real.
And that’s what makes the difference.

Who I’m For — And Who I’m Not

Let me make this simple:

I am here for clicks — just not fake ones.

This is an attention-based economy. And I want to reach as many of the right men as I can. But I’m not out here posting bullshit just to bait people in. What I say is always going to be me. Honest. Real. Unfiltered.

And the right men?

They value strength.
They believe in ownership.
They want to lead. They want to grow. They want to feel alive again.

Most of them tend to have more conservative values — not because conservatism is the “right” way — but because in my experience, those men are more likely to own their shit, stop blaming the world, and build something better.

That’s who I speak to.
That’s who I want to serve.

More Audience = More Impact

It’s not just about going viral.

It’s about using that attention to land the real messages.

I posted a reel yesterday — just me, raw — talking to the guy who’s stuck in his darkest chapter. Telling him three things I wish someone had told me when I was there.

It didn’t hit half a million views.
But it hit the right guys.

And if five men walk away from that and choose not to give up? That’s the win. That’s the whole fucking point.

This Is Just the Start

This week didn’t change who I am.

It amplified who I am.

I’m saying what I believe.
I’m doing it with intention.
And I’m watching it resonate in real time.

If that pisses people off? Good.
I’m not for everyone. None of us are. That’s the gift.

But I know who I am. I know who I serve.
And I know what’s coming next is big.

If This Hit — Reach Out

If you’ve been watching from the sidelines — and something in this finally landed — reach out.

No pitch. No pressure. Just a real conversation.

Yeah, I offer 1-on-1 coaching. Yeah, I run Forged. But this isn’t about closing deals. This is about helping men get un-fucking-stuck.

Helping them build the kind of resilience and relentless consistency it takes to become who they actually want to be.

That’s the work. That’s the purpose.

And if that resonates with you — let’s fucking talk.

You don’t have to do this alone.

As always, thanks for reading,
Kyle

Song of the Week

“Mockingbird & the Crow” — HARDY

This one hits because it’s about owning both sides of who you are — the disciplined, show-up-every-day version and the don’t-give-a-fuck wild card that refuses to be tamed.

That’s the work. Not picking one side or the other — but living both without apology.

If you’ve ever felt like you had to mute parts of yourself just to be accepted — this one’s for you.